World Oceans Day, which had been unofficially celebrated every June 8 since its original proposal in 1992 by Canada at the Earth Summit in Rio de Janeiro, Brazil, was officially recognized by the United Nations in 2008. Since then it has been coordinated internationally by The Ocean Project and the World Ocean Network with greater success and global participation each year.
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"The Story of Bottled Water, released on March 22, 2010 (World Water Day) employs the Story of Stuff style to tell the story of manufactured demand—how you get Americans to buy more than half a billion bottles of water every week when it already flows from the tap. Over five minutes, the film explores the bottled water industrys attacks on tap water and its use of seductive, environmental-themed advertising to cover up the mountains of plastic waste it produces. The film concludes with a call to take back the tap, not only by making a personal commitment to avoid bottled water, but by supporting investments in clean, available tap water for all.
Our production partners on the bottled water film include five leading sustainability groups: Corporate Accountability International, Environmental Working Group, Food & Water Watch, Pacific Institute, and Polaris Institute.